How to Write Messages that Convert Leads into Sales
Secrets Professional Copywriters Use Every Day to Create Irresistible Marketing Messages
Your business needs to make sales or you won't have a business at all. It's that simple.
But how do you get noticed when consumers are inundated with messages every day?
Online, social media, email -- you name it, consumers see and hear more messages today than ever. However, compelling messages can cut through the clutter.
In this course, you'll learn how to write messages for any medium that convert leads into sales so you can turn a profit and stay in business.
You'll Get a Complete System to Write Any Marketing Message for Any Purpose
Follow the steps in this course and you'll be able to write messages that convert just like the pros!
Your instructor, Susan Gunelius, has been doing this for over 20 years, and in this course she teaches the process she uses to craft messages for business' around the world - from international household brands to hyper-local solopreneur brands.
These are the steps Susan first introduced in her book, Kick-ass Copywriting in 10 Easy Steps, in 2008, and now, she is bringing them to you in a complete, in-depth online course.
The steps you'll learn in this course strip away the fluff and create an easy-to-follow system to write marketing messages that drive sales - whether you're a great writer, mediocre writer, or self-proclaimed bad writer.
That's because copywriting is unlike any other form of writing you'll ever do. It requires a very different mindset and collection of skills and talents than any other type of writing.
Here's Everything You'll Get
When you invest in How to Writes Messages that Convert Leads into Sales, you'll gain immediate access to Susan's entire copywriting system complete with 12 modules and 13 worksheets and downloads.
In short, what you can expect is a lot of actionable information that will help you do things like:
- Attract more leads
- Close more sales
- Get your customers to buy even more
- Write copy that works for any purpose at any time
- Identify your best customers
- Create buyer personas for all of your customer segments
- Identify what you do best (and what your competition does worst)
- Zero in on the emotions that motivate your customers to buy
- Boost your efficiency and productivity so you can get more done in less time (and with less money spent)
- Stop making critical mistakes in your marketing messages that drive people away from your business
- Develop the skills and knowledge you need to reach your goals
Why This Course is a Game Changer for You and Your Business
This course is for you if you're an entrepreneur or business owner.
Let's face it. Hiring a good copywriter is expensive. Susan knows this because she is a good copywriter with a massive amount of experience to back it up. Sure, you can find cheap copywriters, but the results you'll get from your investment won't wow you. In fact, they might not even cause a tiny blip in your leads or sales volume.
There are no entrepreneurs who can afford to waste money like that!
This course is for you if you're an aspiring copywriter or marketer.
And if you want to be a copywriter who is constantly overwhelmed with long-winded expositions about how to craft copy that sells, this course will change how you think about writing marketing messages.
Whether you're a business owner or marketer, you need messages that drive results.
With this course, you'll have a step-by-step system that you can follow every time you need to write copy that drives your audience to action The secret sauce is in the process, and it's a process that has been proven to work. Susan uses it every day!
Take a look at the complete curriculum below to see everything you'll learn!
StartLesson 1: Identifying Features vs. Benefits
StartLesson 2: Be an Investigative Journalist
StartLesson 3: Use Descriptive Words
StartLesson 4: Appeal to Emotional Triggers
StartLesson 5: Features vs. Benefits Message Examples
StartLesson 6: Features vs. Benefits Message - Real World Examples
StartLesson 7: Practice - Features vs. Benefits Worksheet
StartLesson 8: Your Turn - Complete Step 1 of the Copywriting Outline
StartLesson 1: Research Your Competition
StartLesson 2: Quantify Your Differentiators
StartLesson 3: Customer Testimonials and Expert Opinions
StartLesson 4: Hard and Soft Differentiators
StartLesson 5: Competitive Differentiator Message Examples
StartLesson 6: Competitive Differentiator Message - Real World Examples
StartLesson 7: Your Turn - Complete Step 2 of the Copywriting Outline
You'll Learn from a True Expert
Susan doesn't just claim to be an expert in marketing and copywriting. She actually has the 20+ years of experience to back it up.
Some of the largest companies in the world have relied on her to direct multi-million dollar marketing budgets and write marketing messages for them, including AT&T, HSBC, Citigroup, Jackson Hewitt, H&R Block, Intuit, Cox Communications, Sylvan Learning, and many more. You can trust that the information you'll learn in this course is 100% reliable.
Over the years, Susan has written 10 books about marketing, branding, copywriting, social media, content, and technology, and her expertise has been featured on a long list of business and technology-related websites. You can trust that she knows her stuff!
As Seen On...
You can learn more about Susan in her full bio below!
Susan Gunelius is Founder of WomenOnBusiness.com and President & CEO of KeySplash Creative, Inc., a marketing communications company offering copywriting, business communications, blog, book and article writing services as well as strategic marketing and branding consulting and coaching.
She brings with her over 20 years of experience working in the marketing field for some of the largest corporations in the world (including divisions of AT&T, HSBC, Household International and more) and holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing.
Susan is a published author with numerous business and marketing-related books available in stores and online
- 30-Minute Social Media Marketing
- Content Marketing for Dummies
- Kick-Ass Copywriting in 10 Easy Steps
- Blogging All-in-One For Dummies
- The Complete Idiot’s Guide to WordPress
- The Complete Idiot’s Guide to LinkedIn
- Harry Potter: The Story of a Global Business Phenomenon
- Building Brand Value the Playboy Way
- Google Blogger for Dummies
Susan frequently writes about marketing for various publications. She is a featured writer for Entrepreneur.com and Forbes.com, and her marketing-related articles have been published on numerous websites, including MSNBC.com, FoxBusiness.com, BusinessWeek.com, WashingtonPost.com, TheStreet.com, SmartMoney.com, and more.
Susan also offers speaking services and talks to both professionals and students about a variety of marketing-related topics, such as social media marketing, content marketing, and branding.
Frequently Asked Questions
You've Wasted Enough Time and Money!
Now, it's time to get the skills and knowledge you need to build the business you've always dreamed of by investing just $79 in How to Write Messages that Convert Leads into Sales!